LEGO Formula 1 | Experiential Marketing Concept

I developed a 3D visualization for a proposed interactive marketing experience celebrating the LEGO and Formula 1 partnership. Starting with an existing 3ds Max concept model, I expanded and developed the environment in Maya, then brought it into Unreal Engine for materials, lighting, and final rendering.

I populated the environment with people and created POV views to show the proposed experience from a visitor’s perspective.

Tools: 3ds Max, Maya, Unreal Engine